My Project Theme!

my mindmap 1 (umeed design) showing who my designs target. mindmap 2 (sea life) showing what I am planning to do with this project.

Welcome to my second blog post on my page! Within this post I want share with you all what my new project theme will be. I am creating a project to build my motivation back up and leave my creative block behind. I have thoughts of wanting to do a master's degree in Textiles as I feel that I haven't exactly finished my education path. I strive for knowledge on the textiles world and I know a masters will definitely assist me in that field.
I recently emailed lecturers within the Swansea University about visiting the campus and talking about the course in depth, and they agreed to meet me which I was thrilled about! I am not exaggerating when I say my motivation shot up in to the sky after that encounter; numerous design ideas flooded my brain, I wanted to show the lecturers what I can do, what I am capable of. 
I started to think about who my target audience is? what my design style is about? what is trending?
All these questions luring my mind, so I did what I knew was best; I created a mind map. Not only on my 'brand' but also on my new theme idea. Sea Life. For this new project, I am targeting females and males both, aging between 20-45.
My target audience are travellers who have an emotional connection with their personal experiences, who love to carry a piece of wherever they travelled to with them. They love creativity and enjoys their lives to the fullest, as we all should.

The reason why I have chosen sea life as my project theme is because it's a calming, beautiful creation within nature.  I am planning to add vibrant colours to bring the feeling of excitement everyone should feel when looking at the beauty under the ocean. I want to balance the excitement from colours and the serenity of undersea, to create a collection of appeasing designs. Not demanding but at the same time not underwhelming. Sea life is a topic that I have always been interested in. I am in awe every time I visit an aquarium or a beach; there is something new that I would find with each visit. whether it would be a new shaped shell I haven't seen before or just the textures of the stones and starfish that I managed to touch. 
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I am excited to share this journey with you all. I am counting this project as a 'mini project' due to having a month and so to finish it for my meeting with the Swansea lecturers. Wish me luck, and enjoy my work! ​

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